This is the recommended structure for a Notion/Wiki page that becomes your one stop shop for all information related to your Brand and Creative Team. This should include processes, SLAs, contact information, tools, software, and self-service. Click here to learn more about Brand HQ.

Intro

• Team Mission
• Team Goals and Priorities
• Org Chart
• Who to contact and when
• Where to find us

Creative Process

• Process Graphic
• SLAs
• What projects the team does and doesn’t work on
• Intake process

Self-Service

• Benefits
• Self-service checklist
• Tools and purpose
• Getting started
  • What to review
  • Gaining access
  • Create your first asset (this should be an “easy to win” project like an email signature)
  • Review process
• Resources
  • Enablement (separate pages per tool)
    • Documentation
    • How to videos
  • Surround sound assets
    • Photos
    • Icons
    • Illustrations
    • Additional guidelines (photo, copy, vendor, etc.)
  • FAQs
• Communications
  • Slack channel
  • Email list
  • Office Hours
• Feedback Forms
• Template Request Form

Outsourcing

• Outsourcing checklist
• Budgets
• Freelancer rolodex

Updates

• Detailed but user friendly updates to self-service offerings and intakes
  • Make these monthly

Quick Assets

• Logos
• Colors
• Brand + Copy Guidelines

Quick Links

• Intake
• Canva
• Slides
• Asana
• DAM
• CMS
• Custom GPT

Quick Updates

• Three most recent update headlines linking to main section

🏠 To learn more about scaling your brand through creative ops, processes, and self-service systems, please visit The Creative Brand.

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