Looking to take your testimonials, reviews, and case studies to the next level? It all comes down to asking the right questions. Boring questions will get you boring answers. This is the script I use for customer calls and it works every time. Follow along, listen to the responses, and don’t be afraid to improvise from time to time. If you want to learn more about asking the right questions, read more in The Brief Creative newsletter.
PRESS RECORD!
Opening
- Thank you
- Recording disclaimer
- FYI Some duplicative questions to get multiple angles
- Could you please answer questions in full sentences?
- Questions?
- What did you think when you first got the invitation?
Intro Questions
- What is your name?
- What is your title?
- What company do you work at?
- What industry do you work in?
- What kind of [action] do you [send/execute/perform]?
- How much [action] do you [send/execute/perform]?
[Product name] Questions
- Before [product name] how were you [performing your product’s main offering]?
- Was that working for you?
- How did you find [product name]?