Consolidated Feedback Template | The Creative Brand

Feedback makes the work better but if it’s delivered inconsistently or sporadically it can become a distraction. To make life easier for your team create a sheet or form to collect consolidated feedback (a DAM is great for this too). This is the template I use and it's been successful across some of the most successful Creative orgs in the world.

Project Name:	Book Cover Design
Link to Ticket:	BK-LNCH-01
Link to Asset:	drive.google.com/link-to-book-cover-for-review
Today's Date	December 11, 2024
Deadline:	December 12, 2024 @ 10am GMT

Looking for Feedback On:	Typography, Colors
Not Looking for Feedback On:	Book Title, Photography

Name	DACI Role
(DACI?)	Section Reviewing	Feedback	Creative Response/Questions	Approver Notes
Dmitry	C	Title	The kerning on the title seems a little tight, maybe we should add some spacing	Designer: Good catch!	👍
Dmitry	C	Author	I don't like this color	Designer: Thanks for the feedback but this is the brand color	Let’s explore the palette further.
Dmitry	C	Photography	Is there a better picture we could use?	Designer: Thanks for the feedback but this photograph was approved by the CMO.

How to run your feedback process:

Keep all feedback in a single location. The benefits are:
- It’s a single list for your project manager to manage
- The Creatives don’t have to chase anything and can easily reference what needs to be done
- It will make it easy to ask any additional or clarifying questions of the stakeholders
Establish a firm deadline for feedback to come in. Use the DACI to solicit feedback. Make sure you give your colleagues enough time to review and add thoughtful feedback.
- Once the deadline passes, it’s time to review and make a call on what feedback needs to be actioned on with the Driver and Approver (not all of it does)
  - Sometimes feedback is relevant but not actionable due to resources, budgets, or deadlines
  - When this happens consider whether it makes sense to push the feedback to a v2 or if other elements of a project need to change to make it happen
- The PM should be creating tickets for the feedback items
All feedback should live in the sheet (or DAM) - no slacks, no emails, no voice notes - if it’s not in the sheet then it’s not feedback
- if a senior exec is part of the DACI but doesn’t have the bandwidth then someone should record on their behalf
  - PM is a good option during the feedback meeting
Work on the specific project should be temporarily paused during this time so that things don’t need to be remade while collecting feedback
- This also allows for the Approver to resolve any conflicting feedback that may come in.
Once feedback is in, get back to work! …then create a new tab in the Google Sheet for round 2/3.

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